marketing

How Dippin’​ Dots Turned a Frosty Crisis Around

Sometimes you can get bad press on Social Media.  But there is an art to turning it around to help your brand.  Here is a great story about Dippin’ Dots (an ice cream, sort of, made in Kentucky) that reacted very intelligently to tweets  from Sean Spicer, White House Press Secretary.

Short version, Sean Spicer has been tweeting negative things on twitter since 2010 when they didn’t have his favourite flavour (vanilla).  He’s made comments like “Ice cream of the Past: Dippin’ Dots Files for Bankruptcy”. 

Apparently Dippin’ Dots is alive and still making those dots.  So with his name all over the news now, linked with the new president, those tweets started resurfacing and the company decided to have a little fun.    They wrote an open letter to Sean Spicer on their website and various social media outlets. 

You can read their letter here. 

This is truly how to turn an enemy into a friend and get a whole lot of great publicity for your company.

I don’t wish the White House Press Secretary to ever have a grudge against your company, but there is often a way to get around it.

Source: How Dippin’​ Dots Turned a Frosty Crisis with Press Secretary Sean Spicer into Social Media Gold | Shama Hyder | Pulse | LinkedIn

Everyone Hates Your Email Marketing. Everyone

 

Everyone has this problem, clearing out the crap from our email.  Some of which we did subscribe to and now regret, or the stuff we don’t remember subscribing to.  James talks about how hard some companies make it to unsubscribe and then add insult to injury by bothering you more when you finally do find the unsubscribe option.

Bottom line, make sure you always have something to say to your clients when you send out an email.  Don’t bombard them with lots of emails, and if they want to unsubscribe let them do it easily by making it easy to find the button and let them go.

Good article.

Source: Everyone Hates Your Email Marketing. Everyone. | James Ellis | Pulse | LinkedIn

Sharing a published MailChimp Newsletter

Sometimes you may want to get more readers to a newsletter by publishing a past one to your Facebook page, website etc.  Here is a fairly easy way to accomplish this with MailChimp.

For those of you that use Mailchimp for your newsletters, you can easily share that newsletter here on Facebook by doing the following:

  • Go to your list of campaigns that have been sent.
  • Click on the campaign.
  • There are tabs at the top, click on details
  • in the next window click on Campaign Archive. This gives you a preview of the full campaign (If you personalize it, it will say Dear First Name)
  • Click on Share and you can share it directly to FB, Twitter and you can get a shortened URL to paste into those places too.

Easy Peasy!

The Life and Untimely Death of Technology’s Weirdest Logo

In 1988 Timothy Wilkinson, a British designer at frog design in Silicon Valley, was tasked with creating a logo for the biggest peripheral maker in the world: Logitech. The company kept Wilkinson’s logo around for almost 30 years. And while it long seemed weird to me, it’s also completely brilliant.
Source: The Life and Untimely Death of Technology’s Weirdest Logo

Email marketing: How to massively improve your results!

Email marketing is extremely effective. So why do almost all small businesses get such uninspiring results from it? That’s what this post is all about! Email marketing: Free and easy? The cost of marketing has changed massively over the years. For small business owners, the cost of sending a marketing letter [direct mail] to just […]

Source: Email marketing: How to massively improve your results!

7 Valuable Lessons

This is a reproduced article from Jim Connelly’s blog.  He is a marketing expert that lives in the UK.  He is very clever and has helped a lot of people improve their marketing and increase their income.  This sounds like a marketing pitch itself, doesn’t it?

It isn’t, but it these tips sound true.  In my experience, I’ve done my best work when I’ve entered into a relationship with my clients.  We end up up being, if not friends, then happy acquaintances.  And that’s the way it should be.  Here they are:

  1. Don’t focus on closing sales. Instead, focus on opening relationships. You do better work when you see the acquisition of a new client as the opening of a relationship, rather than the close or end of a process.
  2. Consider firing your worst clients or customers. It will lower your stress. It will also give you more time to delight your best clients. Delighted clients stay with you for longer and are a wonderful source of referrals. They also tend to refer other great clients, [birds of a feather and all that].
  3. Customize the service you provide, so that it’s a reflection of your unique approach to business. This makes your business one-of-a-kind. I did this and no longer have competitors. More marketing professionals hire me than any other profession.
  4. Open your mind to new information. Things change. People change. If your opinions and views remain static, you will make bad decisions.
  5. Get the best accountant you can afford. I tried to save money with a cheap accountant in the early years and lost thousands as a result.
  6. Keep your body active. Do some kind of activity for at least 30 minutes every day. As Leonardo da Vinci said: “Iron rusts from disuse; stagnant water loses its purity and in cold weather becomes frozen; even so does inaction sap the vigour of the mind.”
  7. It makes sense to outsmart your competitors. It makes even more sense to outCARE your competitors too.

 

Native Advertising

Apparently, the new way to get to the top of the heap in SEO (and get people to read your posts/site etc) is through something called Native Advertising.  I attach a video below.  Basically you don’t let it look like an ad and you offer something for your potential prey client for free.  I’m not sure if that is the next new thing or something you should be doing in all your posts, Facebook posts and Twitter feeds.  80% value and only small 20% or less in actual selling.

Here is an example, but as we all  know.  Cats can sell anything.  They are the great marketers.

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