Information about traffic to your website
I had a friend email me last week to tell me that she had posted an image of mine from my website (of penguins) and it had six “likes” and twelve “pins”. Great, I thought, but what does that mean?
I’ve heard of Pinterest a few times before, but to be honest, I spend WAY too much at my computer already. But I did set up an account on the invitation of my friend and pinned a few things from her board to mine, and I have to admit, it is addictive. It’s like an organized Google/images. You see hundreds of images that are popular, and if you see one you like, you can pin it to one of your own categories and you can follow people who have similar taste to you, and other people follow you.
If you have a great image on a website and someone sees it, they can pin it to their board and in no time it is generating interest and being “re-pinned” to other boards. I suppose the hope is that those people will go to the website that had the image on it in the first place. I felt a little special for a few hours last week when my penguins went “viral” (okay, 12 isn’t viral, but I don’t know any of those people) and who knows where it could lead.
My friend, Kevin Frank, whom I’ve mentioned before, recently did a job for
They’ve filmed the drawings, sped it up and had someone do a voice-over about what Kevin is drawing. It shows how important images are on your website, and visualizations work far more than words alone do. Let’s face it, talking about $3 million compared to $30 million is just words, but an image of big bags of money vs a pile of bags of money makes that point so much better.
Just another idea to make your website stand out and to help people want to read it. We may be all grown up, but it shows that a picture is still worth a thousand words, and we like when they are drawn for us too!
I wrote last month about how YouTube was a great way to promote your business and how it is fairly easy and inexpensive to create your own videos.
Recently there has been a product that has been given lots of press due to the way the company has marketed it.
Dermablend has created a new makeup that will completely cover tattoos. It’s a great product and the usual marketing would have likely been to show before and after images of a person with a small tattoo and how it was covered. Instead they used Rico Genest (a.k.a. Zombie Boy) who has spent the past ten years adding these tattoos bit by bit.
But more remarkable is how this company’s advertising went viral by using him as their model for their new cover up makeup. Watch his transformation here. And below is a behind the scenes video which at one point he says “I think now I’ll go out and get a job!” He seems to be doing alright for himself, although I feel a bit sorry for his grandmother.
Twitter is a micro blog, or mini blog. You can only use 140 characters in a single post. It is simple to set up, very public is a one to many platform. One post can go viral. This is done by a Tweet being re-tweeted. When you re-tweet you can have 160 characters to allow for the new address.
How do you get followers? The best way is to mention your account to people on your website, in person and on all your advertising or paperwork. And write interesting posts and they will tell others. You can also follow other Tweets and your name will show up as a follower.
What should you write? The rule of thumb for a business Twitter account is a third sales and marketing, a third general company info ie. General information what you do, how you can help people, about your staff, promoting other clients etc. And finally a third industry news. New and exciting advancements in your particular business, laws that affect your business and re-tweets by followers.
You should have things like free items for followers, valuable knowledge to pass on, calls to action (if they do something in a particular time, they get a bargain)
Another aspect to Twitter that larger firms are using is searching what has been twitted about themselves. It is good to keep your finger on the pulse of how your company is being perceived out in the world. Many large companies are now using Twitter for their customer service.
Facebook is different in that you aren’t limited to only a few characters. You can have links, images and movies. It’s almost like a website in itself. It is more structured and has rules. There are distinct pages for businesses called “pages”. Here, your followers are called “fans” rather than “friends”. Pages must be linked to a personal account, so you have to decide who in your company you can rely on to hand it over should they leave the company and who wants it linked to their own account.
Once you set up a Page, you will want to choose an image that best reflects your company, and that is usually your logo.
How often to post to your “wall”?
It’s a good idea to have a plan of things that you will post, so you don’t spend unnecessary time looking for ideas of what to post to your page. Like the Twitter advice, it is important to make it interesting enough so that fans who have signed up want to continue getting your updates and even share it with their friends. If you are a retail store, it could be information about an exciting new product that you are introducing, a restaurant could have a new menu being announced. Non-profits would have information about someone they’ve recently helped or details of an upcoming fundraiser.
How often to post depends on your business and how much time to have to devote to Facebook. You don’t want to post so often that you turn off people, but if you leave it too long they may just forget about you! Likely once a week or bi-weekly for a small business, and a couple of times a week for a big company with lots of news. But it is completely up to your own business.
How to build a following?
Announce your new page through email marketing. You can use an existing database of email contacts to start yourself off. Put it in your email signature so that everyone you email to, gets the news. Put up physical notices in your place of business. Link to it on your website. And tell all of your friends in your Facebook world and your real world that you now have a business presence too.
You can also follow other companies through your page, and they can do the same with you, creating other avenues for creating new customers.
Here is a timely article about customer service and Social Media.