Sometimes you can get bad press on Social Media. But there is an art to turning it around to help your brand. Here is a great story about Dippin’ Dots (an ice cream, sort of, made in Kentucky) that reacted very intelligently to tweets from Sean Spicer, White House Press Secretary.
Short version, Sean Spicer has been tweeting negative things on twitter since 2010 when they didn’t have his favourite flavour (vanilla). He’s made comments like “Ice cream of the Past: Dippin’ Dots Files for Bankruptcy”.
Apparently Dippin’ Dots is alive and still making those dots. So with his name all over the news now, linked with the new president, those tweets started resurfacing and the company decided to have a little fun. They wrote an open letter to Sean Spicer on their website and various social media outlets.
This is truly how to turn an enemy into a friend and get a whole lot of great publicity for your company.
I don’t wish the White House Press Secretary to ever have a grudge against your company, but there is often a way to get around it.
Although this artist isn’t upset, it shows that you shouldn’t steal or take credit for other’s art and that what you put out on the internet is easily stolen by others.
Hallie Bateman tweeted about her latest design project nearly two years ago — but the image spawned memes and now knock-offs are sold around the web.
I’m often advising clients that they should make sure that they have a business page on Facebook. If they have information that they want people to know about, it’s another handy avenue to generate interest and business.
I just stumbled upon a page that helps you to know what size the images that you use for the profile and cover sections should be. And now that you want to be aware of smartphones too, they also show where images will be cut off on smaller devices too, so you can plan accordingly. Check out https://www.facebook.com/PagesSizesDimensions
You have to be fast, but when something comes up in the news that captures everyone’s attention, many companies are starting to jump on the bandwagon to catch some of the fame. When Luis Suarez was recently given a four month ban for biting an opponent, Netflix IN and McDonalds used this new for free publicity. Netflix tweeted “Don’t worry #Suarez, four months is plenty of time to devour House of Cards. One bite at a time.” and McDonalds tweeted “Hello @luis16suarez, if you are hungry come have a bit of a big Mac”.
The reward for companies being up to date with their social media skills is getting noticed for free! This is called Digital Ambush Marketing.
Workopolis is great at these types of ads in the paper. Using events that are capturing everyone’s imagination immediately that these things happen, they look timely and often make you laugh. Here is one: I think it needs no explanation.
Oxford Dictionary has made “Selfie” (a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website) 2013’s Word of the Year. It beat out bitcoin, twerking and a olinguito, which is an little animal that is related to the raccoon that lives in Columbia.
Apparently, men take twice as many selfies as women for some reason, and it is on the rise since all of our digital devices come with phones. The photos are mostly casual, and either taken with a camera held at arm’s length or in a mirror. But they aren’t new. People have been taking “selfies” since Kodak introduced the Kodak Brownie box in 1900.
I’m just glad Twerking wasn’t the word of the year. Yuck.
First it was that potential employers would search to see your Facebook page and decide whether to hire you, now that people are getting clued up about their privacy, companies are now coming right out and asking for your password! Do you give it to them or risk losing the job? Is this even legal?
More and more, our police forces are starting to use social media to solve crimes. It doesn’t hurt that some criminals are stupid enough to film themselves in the act of a robbery and post it!
But it can also be used as a tool to find out where suspects were on the night of a crime, for example, as they can be tagged or mentioned as going to an event.
Laws need drastic updating that will balance the police’s need to use social media to fight crime, while balancing our own privacy.
Facebook is introducing a new category of “friend” and that is an “acquaintance”. So rather than “unfriending” someone, which is awkward if you don’t want to offend them, this way you can relegate them to an acquaintance, and see less of their requests to give them animals for their farm, or their hundreds of pictures of their grandchildren.
Apparently, there is also an app that allows you to see if you’ve been unfriended. Called “Unfriendfinder” it installs a counter that looks just like the friend request button, but it puts a little red “-1” when someone removes you as a friend.
Oh joy, more ways to feel isolated and unloved!
I had a friend email me last week to tell me that she had posted an image of mine from my website (of penguins) and it had six “likes” and twelve “pins”. Great, I thought, but what does that mean?
I’ve heard of Pinterest a few times before, but to be honest, I spend WAY too much at my computer already. But I did set up an account on the invitation of my friend and pinned a few things from her board to mine, and I have to admit, it is addictive. It’s like an organized Google/images. You see hundreds of images that are popular, and if you see one you like, you can pin it to one of your own categories and you can follow people who have similar taste to you, and other people follow you.
If you have a great image on a website and someone sees it, they can pin it to their board and in no time it is generating interest and being “re-pinned” to other boards. I suppose the hope is that those people will go to the website that had the image on it in the first place. I felt a little special for a few hours last week when my penguins went “viral” (okay, 12 isn’t viral, but I don’t know any of those people) and who knows where it could lead.