February News

February 5th, 2018|

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YouTube and Tunafish

December 21st, 2017|

Did you know that YouTube is the #2 search engine after Google?  People go to YouTube for all sorts of reasons, but the most compelling is for instructional videos.  I have a few nieces and nephews who are teaching themselves how to play musical instruments from videos.  My niece can play the harp, my nephew is rocking the bass guitar.  I use it all the time for help in my own job as a web designer.

However you  have to do a good job and not waste people’s time.  Case in point.  A couple of years ago my cat brought a chipmunk into the house.  Was the chipmunk happy?  No.  Was I  happy?  Not particularly.  I’m a master mouse catcher and have a lovely little catch and release box that I bought for this purpose.  However a chipmunk won’t fit and they are really hard to catch, mostly because they can climb up walls and jump on your shoulder to get somewhere else.  So I went out and bought a larger animal trap.  However, there were no instructions and I had absolutely  no idea how to set the door open to catch that chipmunk who had been in my house for three days.

Enter YouTube.  I watched a video that promised to show me how to set the trap, and this man proceeded to spend 4 minutes opening a can of tuna.  I didn’t need a video on that, so he wasted those precious minutes on that, and then when it came time to show me what I’d been waiting for, he blocked the shot and I was no better off.  In the end I did find a video that didn’t waste my time and helped me catch that critter (how long?  baited with apple and peanut butter – 15 minutes).

My point is you can’t catch clients with tunafish either, but videos, especially instructional videos, are brilliant for your business.  Put them on YouTube, embed them on your website and post them on your Facebook page.  But make sure you aren’t wasting people’s time.  Edit them, make sure they are focused and the sound is clear.

Websites and Landscaped Gardens

June 23rd, 2017|

When I create a website with a client, I ask them lots of questions about their business, ask them what types of questions their clients ask them before they hire them and we get to work.

The client and I  build a site that tries to give their potential client a feel for their business, what they offer and is easy to navigate.

Picture a landscape gardener.  They plan out the garden for their client’s needs.  Construct the bones of it and then bring in plants (information) to accentuate and beautify it.  But when the gardener is gone, unless you hire them to keep the garden free of weeds and look after the maintenance, soon your garden isn’t attractive and you aren’t enjoying it as much.

Websites can be neglected too.  The bare bones are there, but the site needs to be maintained, keeping not only the elements that built it up to date (WordPress, plugins) but the content too.  It will look and feel neglected if there is no new information added from time to time and visitors will drop off.

You also have to promote a website as well.  Put some teaser information on social media or advertising you may do, but put the bulk of the information on your website.

I teach my clients not only what information they should include on their websites, but how to maintain them as well.  I am available as well for updating and any advice once the site is built.  Don’t let your website get overgrown and neglected.

How Dippin’​ Dots Turned a Frosty Crisis Around

January 26th, 2017|

Sometimes you can get bad press on Social Media.  But there is an art to turning it around to help your brand.  Here is a great story about Dippin’ Dots (an ice cream, sort of, made in Kentucky) that reacted very intelligently to tweets  from Sean Spicer, White House Press Secretary.

Short version, Sean Spicer has been tweeting negative things on twitter since 2010 when they didn’t have his favourite flavour (vanilla).  He’s made comments like “Ice cream of the Past: Dippin’ Dots Files for Bankruptcy”.

Apparently Dippin’ Dots is alive and still making those dots.  So with his name all over the news now, linked with the new president, those tweets started resurfacing and the company decided to have a little fun.    They wrote an open letter to Sean Spicer on their website and various social media outlets.

You can read their letter here. 

This is truly how to turn an enemy into a friend and get a whole lot of great publicity for your company.

I don’t wish the White House Press Secretary to ever have a grudge against your company, but there is often a way to get around it.

Source: How Dippin’​ Dots Turned a Frosty Crisis with Press Secretary Sean Spicer into Social Media Gold | Shama Hyder | Pulse | LinkedIn

Wide Impact: Highly Effective Gmail Phishing Technique Being Exploited

January 18th, 2017|

Do you use Gmail? A lot of people do. There is a phishing scam that is going around and it is fooling people who should know better, it’s that sophisticated. The usual advice to never click on links from people that look strange applies, but if you want to see right now if your