The Life and Untimely Death of Technology’s Weirdest Logo

In 1988 Timothy Wilkinson, a British designer at frog design in Silicon Valley, was tasked with creating a logo for the biggest peripheral maker in the world: Logitech. The company kept Wilkinson’s logo around for almost 30 years. And while it long seemed weird to me, it’s also completely brilliant.
Source: The Life and Untimely Death of Technology’s Weirdest Logo

“What Font Should I Use?”


For many beginners, the task of picking fonts is a mystifying process. There seem to be endless choices — from normal, conventional-looking fonts to novelty candy cane fonts and bunny fonts — with no way of understanding the options, only never-ending lists of categories and recommendations. Selecting the right typeface is a mixture of firm rules and loose intuition, and takes years of experience to develop a feeling for. Here are five guidelines for picking and using fonts that I’ve developed in the course of using and teaching typography. Many of my beginning students go about picking a font as though they were searching for new music to listen to: they assess the personality of each face and look for something unique and distinctive that expresses their particular aesthetic taste, perspective and personal history. This approach is problematic, because it places too much importance on individuality.
Source: “What Font Should I Use?”: Five Principles for Choosing and Using Typefaces – Smashing Magazine

PagesSizesDimensions

facebook sizes

I’m often advising clients that they should make sure that they have a business page on Facebook.  If they have information that they want people to know about, it’s another handy avenue to generate interest and business.

I just stumbled upon a page that helps you to know what size the images that you use for the profile and cover sections should be.  And now that you want to be aware of smartphones too, they also show where images will be cut off on smaller devices too, so you can plan accordingly.  Check out https://www.facebook.com/PagesSizesDimensions

Email marketing: How to massively improve your results!

Email marketing is extremely effective. So why do almost all small businesses get such uninspiring results from it? That’s what this post is all about! Email marketing: Free and easy? The cost of marketing has changed massively over the years. For small business owners, the cost of sending a marketing letter [direct mail] to just […]

Source: Email marketing: How to massively improve your results!

Change your password, change your life

I heard a story on a Sparks podcast recently about Mauricio Estrella. He was going through a difficult time in his life, he was getting divorced, he was depressed and one day he went into his office and his computer greets him with “Your password has expired.
Click ‘Change password’ to change your password” in, as he puts it, an angry Grandpa voice.
He was in no mood for this, but for some reason, he remembered a tip from a former boss. His boss used his password as to-do lists. So out of nowhere, Mauricio typed. Forgive@h3r. Forgive her. He had to type it every time his screen saver went on, every time he booted up his computer, and little by little he felt that it was worming it’s way into his subconscious.
He’s been using this now for awhile. It’s helped him quit smoking Quit@smoking4ever, save money for a trip Save4trip@thailand.

He says that you must make sure your goals are realistic and make sure there is a way to measure your success.

Check out his full story, it is a great idea, and it may even make your passwords stronger!

7 Valuable Lessons

This is a reproduced article from Jim Connelly’s blog.  He is a marketing expert that lives in the UK.  He is very clever and has helped a lot of people improve their marketing and increase their income.  This sounds like a marketing pitch itself, doesn’t it?

It isn’t, but it these tips sound true.  In my experience, I’ve done my best work when I’ve entered into a relationship with my clients.  We end up up being, if not friends, then happy acquaintances.  And that’s the way it should be.  Here they are:

  1. Don’t focus on closing sales. Instead, focus on opening relationships. You do better work when you see the acquisition of a new client as the opening of a relationship, rather than the close or end of a process.
  2. Consider firing your worst clients or customers. It will lower your stress. It will also give you more time to delight your best clients. Delighted clients stay with you for longer and are a wonderful source of referrals. They also tend to refer other great clients, [birds of a feather and all that].
  3. Customize the service you provide, so that it’s a reflection of your unique approach to business. This makes your business one-of-a-kind. I did this and no longer have competitors. More marketing professionals hire me than any other profession.
  4. Open your mind to new information. Things change. People change. If your opinions and views remain static, you will make bad decisions.
  5. Get the best accountant you can afford. I tried to save money with a cheap accountant in the early years and lost thousands as a result.
  6. Keep your body active. Do some kind of activity for at least 30 minutes every day. As Leonardo da Vinci said: “Iron rusts from disuse; stagnant water loses its purity and in cold weather becomes frozen; even so does inaction sap the vigour of the mind.”
  7. It makes sense to outsmart your competitors. It makes even more sense to outCARE your competitors too.

 

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