There are a lot of websites out there, some really fancy, some very basic. But there are a lot that have some basic problems that can hurt business and cause people not to be able to find out what your business does!

Poor Navigation
Have you ever visited a website and clicked on a few pages only to have trouble getting back to the page you started with? There are no consistent links and no single navigation bar. This isn’t good site practise. A website is like a house with many doors. Through search engines, a visitor may enter your site through many different pages, depending on what they were looking for. You want them to be able to find your home page or “front door” easily, should they need to.

• a single menu bar should be on every page of your site, in the same place so it is easy to find
• links to all your pages should be listed on that menu bar, not inside certain pages, visitors may never find it again!
• call your link what it is, so it is easily understood

Too many fancy features
Flash, blinking lights, music that blares out at you may make you laugh, but will be annoying to your visitors. Also, you want your visitor to be able to find what they are looking for easily and quickly, and not be confused by a jumble of confusing information.
Don’t forget as well, that these things take time to download onto your visitor’s computer and not everyone has a high speed connection. You don’t want people to skip your site because it is too confusing, too loud or just too much trouble.

Poor Writing
The quality of your website reflects your business, but it will be a poor reflection if there are spelling or grammar mistakes. Make sure your writing reflects what you want to project to your clients.

Not enough information
Why have a website if you are going to give little away? You need to tell people exactly what your business is about in clear descriptive words. Not only does this help people find out what you can do for them, it also helps your website come up in search engines as well. Search engines use the first few sentences in your site to determine where your site will rank, so you need to be specific.

Legible
It makes sense that it should be very easy to read the text on your site. However, there are many sites out there in wild colours that are difficult to read. Text that is too small, too fancy, too faint or with too little contract from the background will be hard to read.

Out of Date Information
I create websites for clients and offer the service of updates. I am not trying to make a lot of money for myself when I say that updating your site on a regular basis is important. Your viewers and search engines will stop visiting/listing your sites after a few months with no changes. This is especially true of information that is obviously out of date by years! It should be a constantly evolving “brochure” of what you offer and should be changed and checked regularly to make sure what it says is still relevant.

Different colours and styles on different pages
If you have a site where you have tried out a new “theme” for each page, you will confuse people and they will wonder if they are still at the same site. A site should have similar styles on each page (and the navigation we mentioned early will help tie it in together) to help create a professional look.

Search Engine Optimization
There are a lot of myths about search engines and how they work. Now adays, search engines are more interested in the content of a site, than it’s meta tags (keywords) because they soon learned that people put in meta tags that had little to do with their business, but were words that they thought would draw the search engines and customers to their site. They also put in the same word over and over again.

It is important through your text to have words that reflect your business, page names that reflect what is on that page (and don’t say “page1”) and descriptive tags (or Alt tags) on every image. It is also important to have links to related businesses and any associations that you belong to listed within your site. This helps with optimization as well as giving potential clients a feeling that your business is more legitimate.