Everyone has this problem, clearing out the crap from our email. Some of which we did subscribe to and now regret, or the stuff we don’t remember subscribing to. James talks about how hard some companies make it to unsubscribe and then add insult to injury by bothering you more when you finally do find the unsubscribe option.
Bottom line, make sure you always have something to say to your clients when you send out an email. Don’t bombard them with lots of emails, and if they want to unsubscribe let them do it easily by making it easy to find the button and let them go.